Q. your t-shirts involve a very sincere message of hope and beauty. how do you manage to avoid the irony and negativity that is so popular with other t-shirt designers?
A. We live in a society in which spurious realities are constructed by the media, by governments and by big corporations. Perhaps for many designers irony is the only possible response to a media space where its impossible to distinguish reality from manipulation. yet the imaginary foundation is future focused, so we're exploring what comes AFTER we push through the darkness; we're already revelling in the beauty on the other side of the looking glass. And believe me, its wonderful. Living creatively and joyfully requires dismissing gloom, defeatism and negativism. We acknowledge problems, but we do not allow them to dominate our thinking and our direction. So we prefer to be for rather than against, to create solutions rather than to protest against what exists. There are things worth believing in; there are things worth being passionate about; and so our action must not be a reaction but a creation. For ideas catch the dewdrops and reflect the cosmos, so let those ideas be noble, let them be poetic and let them be beautiful.
A. We live in a society in which spurious realities are constructed by the media, by governments and by big corporations. Perhaps for many designers irony is the only possible response to a media space where its impossible to distinguish reality from manipulation. yet the imaginary foundation is future focused, so we're exploring what comes AFTER we push through the darkness; we're already revelling in the beauty on the other side of the looking glass. And believe me, its wonderful. Living creatively and joyfully requires dismissing gloom, defeatism and negativism. We acknowledge problems, but we do not allow them to dominate our thinking and our direction. So we prefer to be for rather than against, to create solutions rather than to protest against what exists. There are things worth believing in; there are things worth being passionate about; and so our action must not be a reaction but a creation. For ideas catch the dewdrops and reflect the cosmos, so let those ideas be noble, let them be poetic and let them be beautiful.
-Excerpt from an interview with The director of the Imaginary Foundation
I now carry the postcard with me where ever I go in my backpack and randomly show it to those I think need it the most.
A few simple words, if powerful enough, can change the world.
No comments:
Post a Comment